Juice Plus has been making waves on the diet market for a little while now, as superfoods blends have become popular. The product claims to provide many of the benefits of fruits and vegetables, including nutrition and antioxidant benefits. However, there is little research connecting Juice Plus to weight loss.
We asked our research team to help us find out more. They reviewed the ingredient list, potential side effects, clinical research, and user comments. We then compiled all of that information to present to you, with all the facts you’ll need about Juice Plus.
What is Juice Plus?

First, Juice Plus is a complete nutritional supplement that combines 20 fruits and vegetables into a dietary aid to support overall health and wellness.
The product contains ingredients like:
- Broccoli
- Garlic
- Beet
- Apple
- Peach
- Pineapple
Juice Plus is a whole food supplement filled with vitamins and minerals from real fruits and vegetables. If that’s not enough, they offer products with names like Fruit Blend, Berry Blend, Omega Blend, and Vegetable Blend, which sounds appealing when searching for a natural health supplement. What does science say about superfoods like this?
- Food Function – The superfoods we have today, like Juice Plus, used to be called functional foods. Functional foods may help prevent metabolic syndrome.
- International Journal of Health Sciences – Some researchers believe the idea of superfoods reaches back to Prophet Muhammad’s days.
- Healthcare – Many of the superfood formula ingredients are considered part of the optimal dietary approach for weight loss.
They claim to have a proprietary juicing and drying method, in addition to a testing facility, where each capsule is carefully examined.
Juice Plus offers a range of other products including:
- Juice Plus pills
- Juice Plus gummies
- Juice Plus shakes
- Juice Plus nutrition bars
Juice Plus also sells a product called Tower Garden, a “vertical, aeroponic growing system” that allows you to grow fresh fruits and vegetables with ease. Apparently, this can help you have easier access to healthier foods.
The company states that these products can be combined and taken together to add complete nutrition to your diet.
Juice Plus Products and Multi-Level Marketing
Juice Plus, a line of dietary supplements crafted from fruit and vegetable extracts, is manufactured by Natural Alternatives International, headquartered in San Marcos, California. According to the Better Business Bureau (BBB) profile, Juice Plus entered the market in 1970 and currently boasts an “A+” rating. An examination of 8 customer reviews reveals an average rating of 1.75 out of 5 stars. Surprisingly, the number of customer complaints is relatively low, with only 20 closed in the last three years.
Founded in 1970 by Jay Martin in Collierville, Tennessee, under the name National Safety Associates (NSA), the company initially focused on enhancing safety through the production of fire and smoke detectors. Operating through multi-level marketing, NSA transitioned to include air and water filtration systems in the 1980s, taking a small stride towards prioritizing people’s health. Juice Plus emerged as NSA’s inaugural nutritional product. The company transformed significantly in 1993 with the introduction of Juice Plus+, marking a pivotal moment in its evolution. Since then, The Juice Plus+ Company has continuously expanded its product range, emphasizing a commitment to health.
The company’s headquarters are located at 140 Crescent Drive, Collierville, Tennessee 38017. Additional offerings from Juice Plus encompass products such as Juice Plus+ Omega Blend, Complete by Juice Plus+, and Juice Plus+ Perform.
What is MLM?
Multi-level marketing is a marketing strategy involving salespersons, often referred to as distributors, to market their products.
The MLM pays the salespersons in commissions based on the number of sales. This strategy is also called network marketing. In MLM marketing, salespersons receive pay in two structures. One structure involves direct payment of commissions to salespersons who engage with retail customers.
The other MLM structure exists where a salesperson has a network of other distributors working under them. The head salesperson recruits distributors, manages their sales, and pays them.
Advertising for Juice Plus products requires network marketing. They do this through their “Juice Plus Virtual Franchise.”
Salespersons receive commissions based on the number of new customers they recruit. For instance, salespersons who hire five customers in a month receive a 6% commission. It works as an incentive to encourage them to bring more new customers.
Juice Plus Ingredients

There are more than 30 Juice Plus+ ingredients. Our research team focused on the benefits of a few. We noted research supporting the effectiveness of critical elements that evaluated the effects of consumption of actual fruits and vegetables, not a supplement containing nutrients extracts from the plants.
Broccoli
According to the journal Mini Review in Medicinal Chemistry, “Broccoli consumption mediates a variety of functions including providing antioxidants, regulating enzymes and controlling apoptosis.” But, in order to get the most out of your broccoli, you have to steam the vegetable, according to JZUS, not take it in a supplement.
Garlic
According to the Journal of Nutrition, some garlic preparations “appear to be antioxidative,” limiting free radicals’ production.
Apples
Research presented in the journal Appetite found “fruits, independent of their fiber amounts can reduce…body weight over time.”
Superfoods and Weight Loss
Can Juice Plus Complete work to help you lose weight? Well, the company doesn’t necessarily make that claim, so what about superfood supplements, in general?
According to the European Journal of Clinical Nutrition, “consuming a higher proportion of the dietary energy as vegetables may support a greater weight loss and the dietary pattern appears sustainable.”
Not only does consuming more vegetables help with weight loss, but it also helps reduce the risk of weight gain, overweight or obesity, according to Nutrients.
There’s even some evidence that eating more fruits and vegetables can mitigate genetic association with weight gain, says the American Journal of Clinical Nutrition.
What is Juice Plus Complete?
Complete By Juice Plus+ is a comprehensive diet plan incorporating Juice Plus Complete shakes, nutrition bars, and soup, aimed at weight loss and maintenance, as claimed by the manufacturer. The Complete products, as per the company’s assertions, contain nutrients, protein, and fiber derived from whole foods.
- Juice Plus+ Complete Shake: These shakes offer plant proteins from soya, rice, pea, and chickpeas. They are vegan, gluten-free, and boast a low Glycemic Index.
- Power! Juice Plus+ Complete Bars: Intended for energy between meals, these bars, available in Mixed Fruit and Chocolate variants, contain a mix of fruits, nuts, and flax seeds. With omega-3 fatty acids, high dietary fiber, and vegan and gluten-free options, one bar is positioned as a complete meal replacement with just 210 calories.
- Juice Plus+ Complete Vegetable Soup: This vegetarian and vegan-friendly soup, when prepared with vegetable milk, provides a simple and low-calorie meal option, with only 248 calories.
- Juice Plus+ Booster: Offered in powder form, this supplement, when diluted with water, claims to contain natural ingredients like Green Tea and Oat Oil. Featuring Glucomannan, which the manufacturer asserts aids in weight loss, the booster is said to reduce hunger and promote a feeling of fullness. Caffeine is present, cautioning against use by children or pregnant women (25 mg caffeine/3 sachets). Advanced technologies purportedly target fat burning and lean body composition, aiming to curb cravings and foster a balanced lifestyle.
While proponents suggest that Juice Plus weight loss may be achieved by incorporating these products into the majority of daily meals, it’s important to note that some experts caution against overreliance on meal replacement shakes, citing potential side effects, including the risk of weight gain.
Juice Plus Side Effects

Although there’s no mention of side effects from Juice Plus, there’s a chance some may notice side effects from Juice Plus ingredients, including:
- Upset stomach
- Nausea
- Bloat
- Headache
Juice Plus Benefits
Juice Plus benefits may include:
- Appetite control
- Whole-food nutrition
- Antioxidant support
The benefits of vitamins include:
- Supports energy levels
- Maintain healthy teeth
- Essential for metabolism
- Antioxidant effects
- Promotes wound healing
How Much Does Juice Plus Cost?
The price of Juice Plus varies by the product. You receive full product, and you have four months to make payments. Your next four-month supply automatically ships.
- Fruit, Vegetable, and Berry Blend Capsules: $80/month
- Fruit and Vegetable Blend Capsules: $54/month
- Berry Blend Capsules: $27/month
- Fruit, Vegetable, and Berry Blend Chewables: $82.50/month
- Fruit and Vegetable Blend Chewables(Adult): $56/month
- Fruit and Vegetable Blend Chewables (Child): $29/month
- Berry Blend Chewables (Adult): $28/month
- Berry Blend Chewables (Child): $14.50/month
- Fruit and Vegetable Blend Chewables (Pocket Packs): $40/month
- Berry Blend Chewables (Pocket Packs): $23.75/month
- Omega Blend Capsules: $32.50/month
Where Can You Buy Juice Plus?
Juice Plus is available to buy on the official website. You can also purchase Juice Plus through some online retailers and company distributors.
Lawsuits

(Update: June 2020) According to Top Class Actions, JuicePlus is now in a lawsuit about auto-shipping orders and charging customers without their consent. The lawsuit states there are no terms and conditions for automatic shipments on the website, as required by California law. Initially filed in the state of California, the course has now gone to federal court. It has yet to be resolved.
(Update: January 2021) The FTC has issued a warning to the CEO, Paulo Teixeira. The warning was regarding social media posts that claimed some of the products could cure or treat Coronavirus. The warning also included videos in which there were exorbitant claims on income possibilities with the company. They were advised to review the content and contact the FTC with their resolution of the problem. A quick review of social media shows that the posts were removed.
The Bottom Line on Juice Plus
As a multivitamin, Juice Plus appears to be effective at improving energy, immune system, metabolism, and overall health. The ingredients in this product are well-researched and shown to be healthy. Some considering the cost high, but that’s subjective. However, not every weight management plan looks the same.
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