It Works! Keto Coffee Review: Ingredients & Does It Work?

With the ketogenic diet more popular than ever, products like It Works! Keto Coffee promise a unique shortcut to jumpstarting ketosis. This high-calorie supplement claims to boost ketosis, curb cravings, improve mood, and increase energy all at once.

Those claims initially sound promising, but a closer look at the ingredients — grass-fed butter powder, hydrolyzed collagen peptides, and the rest of the formula — doesn’t fully back them up. Our research team dug into the claimed benefits, including sharper mental focus, increased ketone production, and instant energy, to give you the full picture in this It Works! Keto Coffee review.

What Is It Works! Keto Coffee?

It Works! Keto Coffee is an instant coffee drink built for people following a ketogenic diet, with ingredients meant to help boost fat intake and support ketosis — the fat-burning metabolic state typically associated with low-carb eating. Here’s a quick look at the research on ketosis itself:

• Current Opinion in Neurology — The keto diet was originally developed to help manage specific medical conditions.
• Frontiers in Psychology — Keto diets are known to help curb hunger, though the exact mechanism isn’t fully understood.
• StatPearls — Long-term adherence to carb-restricted plans like keto tends to be fairly low overall.

It’s not the only product in this space, but it markets itself as a more convenient alternative to homemade “keto coffee,” which typically requires blending in grass-fed butter and other extras yourself.

It Works! Keto Coffee is made by It Works!, a multi-level marketing company headquartered in Florida, best known for its body wraps, skincare products, and nutritional supplements. As with many MLM companies, buying the product means going through a distributor, which may involve a subscription or becoming a distributor yourself.

It Works! Keto Coffee Ingredients

The formula includes coffee powder, medium chain triglyceride (MCT) oil powder, green coffee bean, grass-fed butter powder, and hydrolyzed collagen peptide, along with xanthan gum and Himalayan pink salt. It also contains milk, so it may not be suitable for anyone who’s lactose intolerant.

It Works! Keto Coffee Benefits

Most of the product’s potential benefits come down to its individual ingredients.

Medium Chain Triglycerides

MCTs are fatty acids of medium length. Research is still limited, but preliminary evidence in the Journal of the Academy of Nutrition and Dietetics found that “MCTs in the diet could potentially induce modest reductions in body weight and composition.”

Coffee Powder

As the base ingredient, instant coffee powder lets you skip brewing and drink the beverage almost immediately. Each serving delivers 50mg of caffeine from coffee powder alone, and research in the European Journal of Clinical Nutrition suggests “consumption of caffeinated beverages might support weight loss maintenance.”

Green Coffee Bean

Unroasted coffee beans retain a higher chlorogenic acid content, according to MedlinePlus, and are commonly used for weight loss support and as a mild appetite suppressant. A meta-analysis in Gastroenterology Research and Practice found “a significant difference in body weight in [green coffee extract] compared with placebo,” with a moderate overall effect size.

Grass-Fed Butter Powder

Butter contributes protein and fat, two macronutrients central to the ketogenic diet. Grass-fed butter in particular comes from cows raised on a grass-based diet, which passes additional nutrients into the milk and dairy products made from it.

Hydrolyzed Collagen Peptides

This ingredient contains around 19 amino acids, the building blocks of protein, which fits well within a ketogenic eating pattern. Research in Skin Pharmacology and Physiology also found that collagen supplementation led to “statistically significantly higher skin elasticity” after four weeks.

It Works! Keto Coffee Nutrition Facts

Unlike a typical zero-calorie instant coffee, each serving of It Works! Keto Coffee contains 100 calories, 9g fat, 3g carbohydrates, 1g protein, 85mg sodium, 110mg potassium, and 125mg caffeine. The core blend totals 14.83 grams and includes coconut oil powder, coffee powder, hydrolyzed collagen peptides, green coffee bean, MCT oil powder, and grass-fed butter powder.

Does It Works! Keto Coffee Work?

The ingredients are designed to support ketosis in people already following a ketogenic diet, which works by forcing the body to burn stored fat for fuel, according to Canadian Family Physician. While this product can genuinely support ketosis by contributing extra fat, it doesn’t induce ketosis or drive weight loss entirely on its own — a distinction that doesn’t fully match how it’s marketed.

The company claims the drink can increase ketone production, induce ketosis, boost energy, sharpen mental clarity, improve mood, eliminate cravings, and stimulate satiety.

It’s true this coffee can support an existing ketogenic diet by adding fat, but some of these claims stretch further than the evidence supports. Ketosis fundamentally depends on eliminating or drastically cutting carbohydrates — if someone drinks this coffee while still eating plenty of carbs, they simply won’t experience ketosis, regardless of what’s in the cup.

The marketing implies this coffee alone can turn anyone into a fat-burning keto dieter instantly, but in reality, it can only support people already committed to a carb-restricted diet, with a modest amount of added fat. Any energy boost is likely comparable to what you’d get from a regular coffee, cappuccino, or energy drink, and caffeine itself doesn’t work equally well for everyone — some people experience dizziness or nausea from it.

Claims around mental clarity and mood improvement tied to ketosis remain largely unverified, and the appetite-suppressing and satiety claims are similarly shaky — while green coffee bean has shown some appetite-suppressing effects, none of the other ingredients beyond caffeine and a small amount of protein meaningfully contribute to satiety.

It Works! Keto Coffee Price and Where to Buy

This product is sold exclusively through It Works! distributors as part of the company’s MLM structure, though prices are listed on the official website for reference. Recent pricing showed 15 servings at $50 (loyal customer) or $84 (retail), 30 servings at $81 or $135, and 60 servings at $123 or $205. Other products in the line include It Works! Keto Tea, Superfood Smoothie+, Skinny Cold Brew, Skinny Tea, Cleanse, and Super Greens.

It Works! Keto Coffee Side Effects

While side effects aren’t explicitly listed by the company, possible reactions include jitters, nervousness, nausea, vomiting, diarrhea, and gas — most of which trace back to the product’s relatively high caffeine content. Taken too late in the day, caffeine can also cause restlessness and sleeplessness, per the Korean Journal of Family Medicine.

Each serving contains 125mg of caffeine, noticeably more than a typical 8-ounce cup of coffee, which usually has around 95mg — worth factoring into your daily caffeine total if you’re sensitive to it.

The Bottom Line on It Works! Keto Coffee

It Works! Keto Coffee’s real function is supplying macronutrients that support an existing ketogenic diet, rather than creating ketosis on its own. That leaves us with a few genuine concerns: limited research directly supporting the marketed claims, a notably high caffeine content, and mixed reviews from actual users.

If your goal is genuinely sustainable weight management, a supplement like this works best as a small addition to an already well-structured ketogenic or low-carb plan — not a standalone solution. Pairing it with a consistent, whole-food-focused diet and regular activity will do far more for lasting results than the coffee alone.

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